Planning

During the planning stage, we will discuss your project in detail including which type of video will be best suited to your requirements. This may be a testimonial video, a corporate documentary, an event video or a demonstration video to explain how your product works.
If possible, we like to have an on-site meeting so we can best understand the location to help plan the shots required.

To clarify your needs we ask broader questions such as:

“What do you hope to achieve with your video?”
“Who are you targeting?”
“What is your budget?”
“Have you considered where to host the video?”

In addition, things to bear in mind are:

The Location: Will the video be office-based, in a factory, within a cityscape or in a rural landscape? Will it be in the UK, Europe or even further afield? Will it be filmed at single or multiple locations?

Participants: Who will be in the video? Staff members, directors of the company, owners of the business, your clients or would you prefer professional actors?
Will animals and children be involved?

Company Identity: We may need to consider the essential ethos of the company, its values and mission statements. Also taking into account branding, including logos and straplines, clothing and colour schemes, and the video call to action.

We will advise on:

The Message: Will the project require a storyboard and/or a list of shots? We can also help you write/craft your message and call to action.
In the case of an event video, where should the camera be placed, which presentation should we film and at what time?

Green Screening: Allowing us to remove the green screen background and place you in your desired location.

Sound: We will need to consider copyright issues relating to choice of music, voice-over artist and background environmental sound.

Video Style:
i) Basic talking-head video with just a few changes of pace
ii) A more sophisticated, dynamic video, with fast-changing pace and motion-graphics
iii) A style comprising elements of both of the above.

We welcome clients showing us examples of videos styles on which they would like to base their own video.

Time Frames: From planning meetings, through filming to actual delivery.

Legislative Requirements: e.g. DBS Check, Police checks, Manual Handling, Risk Assessments, agreements from people taking part.

Budget: How the project will be paid for: deposit, staged payments or full payment.

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